FREE Link Exchange

LookForProperty.com allows users to exchange links free. If you place the "Top Ranked Site Award" on your page, the banner link will also rank your traffic on the Top 100 list of LookForProperty.com. If you’d like to have additional promotion, one can opt for […]

By |July 6th, 2007|Blog, Internet Marketing|Comments Off on FREE Link Exchange

I Just Love FSBOs

For Sale By Owner is about buyers and sellers connecting. FSBO sites get crawled religiously by hungry Realtors, mortgage brokers, insurance agents, and other trade pros all prospecting the free seller leads to farm. Do it yourself sellers prime the pump. Water flows. Everyone drinks […]

By |June 28th, 2007|Blog, FSBO|Comments Off on I Just Love FSBOs

2 Kinds of Online Advertising

Number 1 – Hit and Run with opt ins, cpm, cpa, cpl, ppc arbitrage, and email. Number 2 – Brand and Grow by creating constant engagement, product placement, sponsorship, and user generated content. Both worlds are important, but require a different mindset and budget.

By |June 28th, 2007|Blog, Internet Marketing|Comments Off on 2 Kinds of Online Advertising

2007 Real Estate Online = 1997 Travel Online

On your mark, get set . . . . . . . . . Wait!! Before you launch, remember to pack 3 things: a real business model, a reason to be bookmarked, and plenty of patience. No overnight successes in this vertical, unless you have lots of opm (other […]

By |June 26th, 2007|Blog, Ideas|Comments Off on 2007 Real Estate Online = 1997 Travel Online

Pay Per Click = Sushi

Most online spending goes to making Google and Yahoo richer. Pay per click is about selling fish. Instead buy yourself a boat, and rent a dock. The top ranked sites already have the audience you are seeking. The best places to trawl is in front of these same coastlines. […]

By |June 26th, 2007|Blog, Ideas|Comments Off on Pay Per Click = Sushi

The 4 Dirty Words of Internet Marketing

If you believe the experts, they’d say online you should never pay for: BRANDING – SPONSORSHIP – ENGAGEMENT – PRODUCT PLACEMENT It worked for tv, radio, print, billboards, and direct mail. At this point, ROI (return on investment) is more important than SEO (search engine optimizaton). No one gives […]

By |June 26th, 2007|Blog, Internet Marketing|Comments Off on The 4 Dirty Words of Internet Marketing

ANOTHER BLOG ?

As if the real estate industry needed another blog . . . .?! Generating publicity would be an easy answer, but I believe it’s all about the conversation and adding a unique voice. In a brave new online world where the small is the new big, being the […]

By |June 26th, 2007|Blog, FSBO|Comments Off on ANOTHER BLOG ?

RSS in 2005

Given the growing proliferation of real estate blogs, it is great that agents and brokers are finally realizing the incredible value of RSS. Back in 2005, I am proud that NeoRealEstate.com and PostYourProperty.com were early adopters of RSS in the online real estate world. Back then, I […]

By |June 26th, 2007|Blog, Ideas|Comments Off on RSS in 2005