RSS in 2005

Given the growing proliferation of real estate blogs, it is great that agents and brokers are finally realizing the incredible value of RSS. Back in 2005, I am proud that and were early adopters of RSS in the online real estate world. Back then, I thought it would be a great quick way to allow users to subscibe to the feed of the posted properties by way of rss, opml, and atom. Of course, I wasn’t shy to rotate into every fourth posting position a text ad from one of our advertisers. Since my portals offer a free for sale by owner posting service with no referral or set up fees, I realized long ago, in 1999, when my sites started that eyeballs equal circulation. After 8 plus years, the ad based model continues to work. Affiliate marketing is still in its infancy.

About Michael Stark

Licensed since 1996, Michael Stark is a Southern California native, and a real estate broker. Michael’s work spans multiple asset types, including homes, condos, multifamily, commercial, industrial, and NNN property throughout Southern California. Michael's reputation for sourcing unique off market properties and seller motivated real estate deals is well known. Another core specialty is helping sellers market and maximize the return on their property. From 2010 to 2020, Michael served as the Program Chairman of RIAOC (Realty Investment Association of California) booking over 400 speakers. Michael also served as a board member of the Newport Beach Association of Realtors MLS Committee. Michael's website provides a variety of free resources at, along with nearly 500 videos that he produced. Michael earned his B.A from Claremont McKenna College, and his Masters from the London School of Economics. DRE# 01207862.

By Michael Stark | June 26, 2007 | Categories: Blog, Ideas |