The idea came to me back in 1998. We went live in early 1999. As a Realtor, I thought that if I created a free FSBO listing service, I might be able to work with local sellers. Unfortunately, most of my postings were from out of state. This turn of events made me realize that my mission was about building a free FSBO portal. and – 2 sites – 1 portal – outside the box.