Ideas

Southern California Event Marketing

eMarketing In Real Estate organizes focussed events spotlighting experts in various fields. Social media, email, online marketing, offline advertising, flyer distribution, PR, and editorial go into creating cutting edge conferences and mixers.

If You Can't Build It, Buy It

I believe online real estate in 2007 is where the online travel industry was in 1997. I believe real estate has gotten a lot tougher with sales down,

Hamburger

Brad Inman, a visionary innovator, ponders in his blog about the next big idea for Web 2.0 real estate. Ripe for change, I believe,

Pay Per Click = Sushi

Most online spending goes to making Google and Yahoo richer. Pay per click is about selling fish. Instead buy yourself a boat, and rent a dock.

RSS in 2005

Given the growing proliferation of real estate blogs, it is great that agents and brokers are finally realizing the incredible value of RSS. Back in 2005,