Internet Marketing

Lessons from a Sushi Chef

If they don’t want to buy your sushi, then teach them how to fish. Take them to your tackle shop. Show them how those rods work better from a boat you can build or buy them.

Know Your Banner Network

Not all banner networks are created equal.

Most banner advertising is sold on a CPM or CPA basis (cost per thousand impressions or cost per acquisition).

Surviving a Recession in the Real Estate Industry

In the midst of what looks like the worst recession in decades, companies are struggling not just to make money, but to stay relevant. The future of online marketing is about engaging people on the sites they bookmark.

Online Real Estate is so Second Inning

I enjoyed reading the blog post of Kathleen from Adotas.com so much I had to comment on it. It seems the Madison Avenue marketing world has finally discovered how truly second inning our online real estate vertical really is.

Forget Traffic, Think Engagement

How do you measure someone’s presence online? Everyone knows that 1 unique user session, is better than 1 visit, which is better than 1 page impression,

Addicted to Online Media

In the report released by the research company, Yankee Group, the Internet presently accounts for nearly 20% of overall media consumption in the US, but advertisers only invest about 7.5% of their budgets online.

Online Advertising to Double by 2011

The research company, Yankee Group, released a forecast that online advertising will reach $50.3 billion in revenue by 2011, which is more than double the figure for 2007.

Make That Change

During this real estate downturn, you will see more agents, brokers, lenders, escrow, and insurance folk pay for online advancement. Companies able to deliver quality traffic,

Branding and Links

I read an interesting clip in the Inman blog about how real estate consumers are searching online. VisiStat, a company that tracks Web stats for brokers,

Succeed Online

Everyone seems to have their own idea about how to market online. Since 1999 with our portals, my experience is that it all comes down to offering our clients a variety of excellent services,