Forget Traffic, Think Engagement

How do you measure someone’s presence online? Everyone knows that 1 unique user session, is better than 1 visit, which is better than 1 page impression, which is still better than 1 hit. 1 unique user session, however, doesn’t compare to 1 videocast or podcast download or to 1 rss download of an article. 1 unique user session is nothing to getting 1 optin email address, or 1 person to post a comment. 1 unique user session is worthless compared to 1 new friend on Facebook, MySpace, or LinkedIn. 1 unique user session is meaningless to 1 indexed back link on Google, Yahoo, or MSN. Internet marketing is about learning to forget traffic, and think engagement.

About Michael Stark

Licensed since 1996, Michael Stark is a Southern California native, and a real estate broker. Michael’s work spans multiple asset types, including homes, condos, multifamily, commercial, industrial, and NNN property throughout Southern California. Michael's reputation for sourcing unique off market properties and seller motivated real estate deals is well known. Another core specialty is helping sellers market and maximize the return on their property. From 2010 to 2020, Michael served as the Program Chairman of RIAOC (Realty Investment Association of California) booking over 400 speakers. Michael also served as a board member of the Newport Beach Association of Realtors MLS Committee. Michael's website provides a variety of free resources at, along with nearly 500 videos that he produced. Michael earned his B.A from Claremont McKenna College, and his Masters from the London School of Economics. DRE# 01207862.

By Michael Stark | May 16, 2008 | Categories: Blog, Internet Marketing |