Surviving a Recession in the Real Estate Industry

In the midst of what looks like the worst recession in decades, companies are struggling not just to make money, but to stay relevant. The future of online marketing is about engaging people on the sites they bookmark.

Owning an email list is not as promising as owning a trusted website.

In the tough years ahead, businesses that run counter-cyclical to the economy will thrive.

It is not just a trend that there is an explosion of eyeballs looking at foreclosure, short sales, and FSBO (for sale by owner) sites. The down market is perhaps the very reason for their success.

Online real estate marketing today is about creating partnerships with such portal owners. These sites are already bookmarked by millions of sellers, investors, realtors, and lenders for a variety of selfish reasons. These prospects should be able to click to your service from these sites.

As you may know, since 1999 it remains a privilege to run one of the largest free real estate FSBO listing syndication services in the US. In this slow market, the postings stack up, along with increased pageviews.

With 6 property portals, and a banner network on over 600 other real estate sites, wouldn’t your service benefit from our source of traffic, branding, sales, seo, and leads?

At the very least, please do take advantage of our Free Link Exchange.

Michael Stark,
Broker Realtor,
Michael’s Blog

About Michael Stark

Licensed since 1996, Michael Stark is a Southern California native, and a real estate broker. Michael’s work spans multiple asset types, including homes, condos, multifamily, commercial, industrial, and NNN property throughout Southern California. Michael's reputation for sourcing unique off market properties and seller motivated real estate deals is well known. Another core specialty is helping sellers market and maximize the return on their property. From 2010 to 2020, Michael served as the Program Chairman of RIAOC (Realty Investment Association of California) booking over 400 speakers. Michael also served as a board member of the Newport Beach Association of Realtors MLS Committee. Michael's website provides a variety of free resources at, along with nearly 500 videos that he produced. Michael earned his B.A from Claremont McKenna College, and his Masters from the London School of Economics. DRE# 01207862.

By Michael Stark | March 21, 2009 | Categories: Blog, Internet Marketing |