Go Direct

Most people marketing online continue to operate with the assumption that conversion is based on some magic formula of pay per click or mass emailing. Return on investment is their holy grail. In the offline world, companies pay for branding, sponsorship, product placement, and endorsement. In the online space, very few are willing to pay for these tried and true concepts. They prefer to make the Big 2 search engines richer. Think about owning a piece of the rock of the top 20 authority sites in your vertical that already get the traffic. You’ll be amazed at how inexpensive it is to go direct.

About Michael Stark

Licensed in both Nevada and California, Michael specializes in commercial, industrial, triple net, and residential income property sales. Since 1996, Michael’s specialty has been as a buyer’s broker and tenant's broker. Michael is best known for his custom tailored service helping 1031 investors find replacement properties. Another core specialty is helping sellers market and maximize the return on their property. From 2010 to 2020, Michael served as the Program Chairman of RIAOC (Realty Investment Association of California) booking over 400 speakers. Michael also served as a board member of the Newport Beach Association of Realtors MLS Committee. NV Broker Salesperson License #0146705, CA Broker License #01207862

By Michael Stark | October 2, 2007 | Categories: Blog, Internet Marketing |