Go Direct

Most people marketing online continue to operate with the assumption that conversion is based on some magic formula of pay per click or mass emailing. Return on investment is their holy grail. In the offline world, companies pay for branding, sponsorship, product placement, and endorsement. In the online space, very few are willing to pay for these tried and true concepts. They prefer to make the Big 2 search engines richer. Think about owning a piece of the rock of the top 20 authority sites in your vertical that already get the traffic. You’ll be amazed at how inexpensive it is to go direct.

About Michael Stark

Licensed since 1996, Michael Stark is a Southern California native, and a real estate broker. Michael’s work spans multiple asset types, including homes, condos, multifamily, commercial, industrial, and NNN property throughout Southern California. Michael's reputation for sourcing unique off market properties and seller motivated real estate deals is well known. Another core specialty is helping sellers market and maximize the return on their property. From 2010 to 2020, Michael served as the Program Chairman of RIAOC (Realty Investment Association of California) booking over 400 speakers. Michael also served as a board member of the Newport Beach Association of Realtors MLS Committee. Michael's website provides a variety of free resources at SouthernCaliforniaBroker.com, along with nearly 500 videos that he produced. Michael earned his B.A from Claremont McKenna College, and his Masters from the London School of Economics. DRE# 01207862.

By Michael Stark | October 2, 2007 | Categories: Blog, Internet Marketing |