Crumbling prices, slow sales, and a credit crunch in 2008 will keep the FSBO option attractive to buyers and sellers. Since many FSBOs use an agent in the end, players in the brokerage, mortgage, title, and escrow field are taking greater interest in the online FSBO space as a source for new business. Whether they buy or build their way into the FSBO industry is another question. Finding a unique pipeline, and having the talent to tap into it, is the top priority for most companies looking to survive and thrive during the housing downturn.