Branding is Dead

Most everyone in the lead generation biz could care less about branding. Paying for the click and mass emailing to keep your lead form machine pumping is not a realistic long term strategy. I hate to spoil the fun, but people do not like to consider themselves as leads. The most important lesson that the offline world has taught us is that branding builds trust, and vice-verse. Product placement, sponsorship, and endorsements from the top sites that your audience already uses and trusts is money well spent. Don’t let the hit and run mentality of lead gen keep you thinking that branding is dead.

About Michael Stark

Licensed since 1996, Michael Stark is a Southern California native, and a real estate broker. Michael’s work spans multiple asset types, including homes, condos, multifamily, commercial, industrial, and NNN property throughout Southern California. Michael's reputation for sourcing unique off market properties and seller motivated real estate deals is well known. Another core specialty is helping sellers market and maximize the return on their property. From 2010 to 2020, Michael served as the Program Chairman of RIAOC (Realty Investment Association of California) booking over 400 speakers. Michael also served as a board member of the Newport Beach Association of Realtors MLS Committee. Michael's website provides a variety of free resources at, along with nearly 500 videos that he produced. Michael earned his B.A from Claremont McKenna College, and his Masters from the London School of Economics. DRE# 01207862.

By Michael Stark | October 21, 2007 | Categories: Blog, Internet Marketing |