Branding is Dead

Most everyone in the lead generation biz could care less about branding. Paying for the click and mass emailing to keep your lead form machine pumping is not a realistic long term strategy. I hate to spoil the fun, but people do not like to consider themselves as leads. The most important lesson that the offline world has taught us is that branding builds trust, and vice-verse. Product placement, sponsorship, and endorsements from the top sites that your audience already uses and trusts is money well spent. Don’t let the hit and run mentality of lead gen keep you thinking that branding is dead.

About Michael Stark

Licensed in both Nevada and California, Michael specializes in commercial, industrial, triple net, and residential income property sales. Since 1996, Michael’s specialty has been as a buyer’s broker and tenant's broker. Michael is best known for his custom tailored service helping 1031 investors find replacement properties. Another core specialty is helping sellers market and maximize the return on their property. From 2010 to 2020, Michael served as the Program Chairman of RIAOC (Realty Investment Association of California) booking over 400 speakers. Michael also served as a board member of the Newport Beach Association of Realtors MLS Committee. NV Broker Salesperson License #0146705, CA Broker License #01207862

By Michael Stark | October 21, 2007 | Categories: Blog, Internet Marketing |